It is very difficult to talk about the development trend of an industry very clearly and comprehensively, but as an industry, it itself needs to be able to see the whole body. Next, the author shares his cognition and views on the baby industry from four aspects, including the characteristics of the industry, the current situation of the industry, the problems existing in the industry, and the future of the industry. Industry characteristics The baby and fax number database child industry is a very hot industry in recent years. Various media views believe that the baby and child industry is a very large market capacity, with 1 trillion claims, 2 trillion claims, 3 trillion claims, and so on. What I want to say is that the baby industry itself is not a simple industry, but an industry integration.
Because in the baby industry, there are food fax number database industries, such as milk powder, complementary food, baby food; there are also children's shoes, cotton products, outdoor clothes, underwear in the clothing industry; there are also series of supplies, such as Bottles, cups, etc, and toys. It also includes service-type industries, such as confinement clubs, postpartum repairs, etc. Therefore, the baby industry is the integration of multiple industries. Why is the baby industry an integration of so many industries? It is because its division is positioned according to the target consumer groups of the entire industry. The consumer groups of China's infant and child industry are basically positioned at 0 to 6 years old.
The core group of such infant and child groups is 0 to 3 years old, and in foreign countries, it is basically 0 to 12 years old. The number of people fax number database covered by China's maternal and child industry less than abroad. But in terms of overall development, China's maternal and child industry has gradually expanded from 0 to 3 years old, to 0 to 6 years old, and then to 0 to 12 years old. The characteristics of this industry have several aspects: rigid demand, short-term high frequency, specialty stores, channel-driven (direct supply is the entire mainstream channel model), and membership management is a very core means of store management customers.