As Twitter craves Taco Bell's Big Chapula on Snapchat and karma point hacks on Reddit, you might not be surprised to know: Social media is changing, but we as marketers , let's get smarter. So how are marketers adapting to changes in social media? Read on for an overview of the most important things I learned about social media today at Pubcon. Session 1: Advanced Facebook Advertising Techniques: How to Get the Best Value When I think of Facebook ads, I think of all the different strategies to implement for each type of client that I have. Today, Ashley Ward and Dennis Yu explained the types of Facebook ads you should use based on your business goals.
Let's dive! Ashley Ward, CEO and Head of Social Media at Madhouse Matters, kicked off the session earlier today with some top Facebook hair masking service advertising tips, including using conversion pixels to optimize advertising costs and some top tips on video ads. Advertising Continue reading below But spending money on Facebook wasn't the main focus, Ashley also shared tips on how to make money from Facebook Instant Articles. Ashley Ward Pubcon Day 2 Here are some key takeaways from Ashley's presentation: When using carousel ads, create a story. If you're using a claim offer, create a unique Facebook-specific promo code.
Here are some highlights from Dennis' slides: The campaign planner allows you to estimate reach and frequency. Dynamic product ads are an extension of the carousel. When targeting a small audience, force impressions with more ad content. There is no limit of ads you can display on the right side of Facebook. Bookmark this Facebook marketing resources page. Want more advanced Facebook advertising tips? Follow Ashley and Dennis on Twitter. Session 2: Advertising on Twitter Larry Kim, Founder and CTO of WordStream, shared an in-depth look at his favorite Twitter hacks. While Larry may come from the polar bear capital of the world and frolic in unicorn country, Larry isn't blind to the dying breed of tweets, favorites, and DMs.