Now the panacea in everyone’s mind is Lean Startup. The Lean Startup started in the manufacturing industry and then swept through Mexico Phone Number List the entrepreneurial world. It has now infiltrated companies of all types and sizes. Some are practical implementations, and some are empty words. Much has been said and Mexico Phone Number List many articles have been published extolling the benefits of the lean approach. But what's missing in the middle? This issue has not received proper attention. As a design-led product development practitioner, coupled with my personal research and writing about designing products in an empathetic way, I openly criticize the Lean Manifesto.
The two approaches may have a lot in common on the surface, but if you dig deeper, there are many fundamental differences in the process that lead to very different outcomes. Here are a few key points of difference: idea generation Mexico Phone Number List Lean requires you to "get out of the company"—from the comfort of your office to deal with potential clients. Starting from the lean approach, you tend to spend a lot of time writing on the whiteboard, discussing extreme cases, what-ifs, and countless hypothetical situations, just for the Mexico Phone Number List pursuit of perfection. But this constant strategic brainstorming often raises two fundamental questions. First, you can easily be persuaded to give up on a good idea. The germs of innovation are fragile, and can be easily stifled by commentary or market-competitive views.
More importantly, it also makes it easy for you to accept a bad idea. When you're whiteboarding things with people who share your passions, interests, and expertise, you tend to take ideas you'll use, like, or buy into. However, such angles Mexico Phone Number List are often not flat enough, because of the arrogance and expert blind spots in the middle. While many startups fail because of poor execution, I think most fail because there is no market for their product. The empathic approach to design also requires you to step out of the studio. But the Mexico Phone Number List difference is in intent. Lean urges you to identify a problem and solve it, so that solution can become a business. Where are the workflows too cumbersome? Where can product and system failures cause unnecessary trouble or unnecessary distress? Eric Reiss put it well,